The show, Ultra Strips Down, is shown on an on-demand children's channel and aims to promote body positivity and fight body shaming among its audience of children ages 11 to 13. "The program is now in its second season, and while perhaps a shock to non-Danes, it is highly popular in Denmark," reports The New York Times' Thomas Erdbrink and Martin Selsoe Sorensen, adding: "The children’s safety comes first, the show’s producers said. Parents must consent for children to be on the program; the producers do not show the children and the adults in a single shot; and the children are asked frequently if they feel comfortable." Ultra Strips Down is produced by the Danish branch of Warner Bros. International Television Production. “Ninety percent of the bodies you see on social media are perfect, but that is not how 90 percent of the world looks,” says the show's host, Jannik Schow. “We have extra fat, or hair, or pimples. We want to show children from an early age that this is fine.” The show isn't universally accepted, however. A right-wing politician says Ultra Strips Down is “depraving our children.” “It is far too early for children” to start with male and female genitalia, he says, adding that kids that age “already have many things running around in their heads. They have to learn it at the right time" and the information should be presented by parents and schools.