McMillions directors to tackle Pepsi's 1990s The Jet promotional campaign for Apple TV+

The Hollywood Reporter

James Lee Hernandez and Brian Lazarte will direct and executive produce another docuseries that sits at the intersection of junk food and commerce. The Jet will focus on Pepsi's 1990s promotional campaign allowing consumers to trade in "Pepsi Points" for merchandise like T-shirts and leather jackets. The "Buy Pepsi, Get Stuff" campaign also featured a Harrier II jump jet available for 7 million points. "A man tried to cash in that many points, leading to a court case over whether Pepsi had actually promised to give away a jet in exchange for that many points," according to The Hollywood Reporter. "The series will cover the court case while taking a nostalgic deep dive into 1990s popular culture and the aftermath of the tongue-in-cheek promise from the ad campaign."