Jimmy Kimmel's late-night talk show's new opening will be part of the late-night show's first branding change since 2015. As part of the marketing blitz, Kimmel will appear in ads where he visits viewers' living rooms and bedrooms. “So it’s been a while,” said ABC marketing president Shannon Ryan. “We love Jimmy so much and we’re all so proud to have him on our air that we felt the new year was a good time to freshen up the look and give him a campaign and push that he deserves.” Jimmy Kimmel Live! launched on Jan. 26, 2003.