TV TATTLE
How TV show companion podcasts became all the rage
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The companion podcast, like the ones for HBOs' Chernobyl or Allen vs. Farrow, offers a new way for creators to diversify intellectual property assets. “People want to spend more time thinking and talking about the shows that they’re watching, whether they’re binge-watching it or watching it once a week,” says HBO director of podcasts Michael Gluckstadt, who oversees more than 20 podcasts.
TOPICS: Chernobyl, Allen v. Farrow, Michael Gluckstadt, Podcasts
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