"Friends was easy TV at an elite level," says Wesley Morris in trying to get to the bottom of the NBC comedy's enduring popularity. "So many jokes, so much body comedy, so many surprises and awwws, and squeals of live-studio audience excitement." He adds: "But, really, it’s simplicity. Friends actually is enormously easy to watch. 'The genius of Seinfeld (and The Simpsons, too) has everything to do with the 'com' arising from the 'sit.' What trouble will Jerry and the gang instigate? Whether you’re watching an episode for the first time or the 27th, the inciting premise is a major element of the pleasure. The premise of Friends is the friends."