Fox is treating the second season launch of 9-1-1 -- its highest-rated show -- like it's premiering for the first time

Variety

The network is promoting the two-night season premiere on Sunday and Monday featuring a massive Los Angeles earthquake with a re-creation of a 911 dispatch center at a shopping mall. Variety reports Fox is also teaming with the American Red Cross to will launch a disaster relief fundraising campaign, Emergency Preparedness Kit deliveries, blood drives and public service announcements all using actors from the show.