Following the ACM Awards, don’t expect Amazon to be a "sugar daddy" for all awards shows seeking a new home

Variety

Monday's Academy of Country Music Awards becoming the first major awards show to be on a major streaming platform isn't the start of a trend as far as Amazon Prime Video is concerned. “We’ve gotten calls over the years for various shows,” says Amazon Studios head Jennifer Salke, but “I don’t think it’s a one-size-fits-all, like ‘We’re doing this show, so we would do these five others.’ You’d evaluate them on a case-by-case basis. This one felt like the perfect fit because of the country music audience that Amazon already is entertaining globally” — via Amazon Music — “and just because of the nature of the kinds of live entertainment we’re starting to lean into. But yeah, we’re seeing curiosity about it with other companies … I think there are things that organically fit that we feel can work with our company, and we can enhance the experience for fans, and then there are things that I don’t feel like we could possibly add more to it for fans.”