Disney+ Day didn't really "deliver the goods"

Variety

"For three hours on Friday morning, Disney flooded social media with a Main Street Parade of first looks, announcements, and title treatments for at least 45 series, features, and specials set to debut on its streaming service, Disney Plus," says Variety's Adam B. Vary. "The promotional cavalcade covered every section of the service — Marvel, Lucasfilm, Pixar, Disney animation and live action, and National Geographic, as well as some offerings for Hulu and Star Plus — as ostensibly part of a company-wide effort to celebrate the streamer’s two year anniversary, dubbed Disney Plus Day. But coming just two days after Disney announced that Disney Plus added a meager 2.1 million subscribers in its most recent quarter — causing a 7% drop in the company’s stock price on Thursday — the motive behind the effort was plain: To remind Wall Street and subscribers alike that Disney Plus remains second to none in the breadth, depth, and quality of its content. 'Trust us,' the Mouse is saying. 'We’ve still got the goods.' The only problem was that, with a few standout exceptions, the Disney Plus Day effort didn’t actually deliver much by way of mind-melting footage or genuine news. And for a company that has prided itself on delivering top-flight production value — especially for company-wide, public-facing events — it was odd in the extreme to experience almost all of the Disney Plus Day presentation through a single, vertiginously long Twitter thread."

ALSO:

• Disney+ tags the wrong Will Smith on Twitter in promoting Welcome to Earth for Disney+ Day: "I am not the Will Smith you're looking for," tweeted @WillSmith, who isn't the former Fresh Prince of Bel-Air star. @WillSmith added: "The best part of this is that I'm also tagged in every subsequent tweet. Maybe I should get free @disneyplus for life because this series of tweets will haunt me for years.
• Ranking the Disney+ Day announcements