Comedy Central is being reimagined to target Gen Z, the "DIY generation"

Vulture

Chris McCarthy, whom Viacom put in charge of Comedy Central about six months ago, is trying to remake the cable network into a multi-platform content machine that appeals to the hard-to-reach demographic of viewers under the age of 25. That's why he recently ordered a Gen Z version of Beavis and Butt-Head and a reboot of Clone High, while officially greenlighting long-gestating Daria spinoff Jodie. “Gen Z is what we’re working on at Comedy Central today,” says the 45-year-old McCarthy. “It’s a generation I’m actually very comfortable with — my first network was MTV2, where we did comedy for Gen Z. They’re empowered. They’re resourceful. And they’re not looking for permission or gatekeepers. In many ways, they’re a DIY generation. And it’s that spirit that we will bring to the way that we’re reimagining Comedy Central.”