Apple CEO Tim Cook wouldn't divulge Apple TV+ subscriber numbers, but says it's off to a "rousing start"

TheWrap

Apple TV+, which launched three months ago this week, was barely mentioned today in Cook's quarterly earnings call. Asked how he's "gauging success," Cook said: "We are primarily measuring ourselves on the number of subscribers. As you can tell, from the way that we launched the product, it started with a very aggressive price at $4.99 in addition to our bundle, where if you buy pretty much any Apple device, you get a year for free. We’re very focused on subscribers.”