Anheuser-Busch family TV drama series is in the works

The Hollywood Reporter

The studio behind Yellowstone is developing a drama about the rise and fall of the family behind Budweiser Beer. Under the Influence is based on the 1991 book Under the Influence: The Unauthorized Story of the Anheuser-Busch Dynasty by Peter Hernon and Terry Ganey. The book, telling the story of the German immigrants who started Anheuser-Busch, "covers five generations of the family's triumphs and tragedies, power struggles and unscrupulous dealings. The book delves into both the rise of the business and the family battles for control of the brewery — until a hostile takeover threatens to bring an end to the empire," according to The Hollywood Reporter. "To have the opportunity to tell the story of one of America’s most fascinating and influential families is a thrill,” says David Glasser, CEO of 101 Studios, the studio behind Yellowstone and Under the Influence. “Peter Hernon and Terry Ganey’s riveting account of every aspect of Anheuser-Busch and its reigning family will be honored and refined in our overall vision of this phenomenal saga."