Anheuser-Busch is returning to the Super Bowl after taking last year off -- but not with typical Bud Light ads

Variety

The company, which sat out its first Super Bowl in 37 years in 2021, is buying advertising for Bud Light Next, a zero-carb spinoff, and Bud Light Seltzer Hard Soda, a seltzer that uses bolder soda flavors to augment what has become one of the industry’s fastest-growing categories. Anheuser-Busch also plans an ad for Cutwater Spirits, a line of canned cocktails.