J.K. Rowling's beloved book series is set to get the TV treatment. The Hollywood Reporter's Lesley Goldberg reports that executives at the WarnerMedia streaming service have "have engaged in multiple conversations with potential writers exploring various ideas that would bring the beloved property to television. Sources say broad ideas have been discussed as part of the early-stage exploratory meetings. While it's news that executives at HBO Max and Warners are engaged in meetings to find a writer and pitch for a Harry Potter TV series, no writers or talent are currently attached as the conversations are still in the extremely early stages and no deals have been made." Asked to respond, HBO Max and Warner Bros. said in a statement: "There are no Harry Potter series in development at the studio or on the streaming platform." Rowling controls the rights to Harry Potter along with Warner Bros. Goldberg points out that Harry Potter is one of Warner Bros' most valuable pieces of intellectual property -- the film franchise grossed $7 billion worldwide. But Rowling's reputation isn't the same as it was when the last Harry Potter film was released in 2011. In recent years she has been embroiled in controversy for saying that transgender individuals should be defined by their biological sex.