Why is NBC pushing viewers to watch its shows on Netflix?

Vulture

Recent NBC ads actually use the Netflix logo in urging viewers to watch old episodes of shows like Good Girls and Zoey's Extraordinary Playlist. "NBC’s decision to use the Netflix logo on air would’ve been unimaginable even two or three years ago," says Josef Adalian. "But as legacy media companies start rolling out platforms like Peacock and HBO Max (while ABC and Freeform will no doubt join FX in growing even closer to Hulu), they’re not going to worry all that much about brand confusion or 'helping' another outlet. Even more serious concerns, like complaints from local affiliate station partners and cable providers, will matter less as networks look to hold on to viewers by any means necessary."