Who is the target audience for the MTV Movie & TV Awards?

Variety

The MTV Movie & TV Awards deserves credit for having interesting categories like "Best Kiss," "Best Fight" and "Best Villain" and for a ceremony that emphasized being kind and compassionate, says Caroline Framke. Yet Monday's ceremony was mostly forgettable. "Who are the MTV Movie (and TV) Awards for, exactly?" says Framke. "This is the question that kept rattling around my exhausted brain during Monday’s broadcast, which squeezed the ceremony (that happened live in Los Angeles on June 15) into two taut hours of waning pop culture references and supportive screaming. If it’s for Gen Z teens, as the heavy emphasis on Netflix originals like Chilling Adventures of Sabrina and To All The Boys I’ve Loved Before suggested, why have Zachary Levi host? If it’s for adults, what’s with the 'how do you do, fellow kids' vibe? The MTV Movie (and TV) Awards so thoroughly split the difference that there’s no clear target audience to speak of. Even Sandra Bullock (especially Sandra Bullock) seemed confused to be there accepting the award for 'Best Frightened Performance,' formerly 'Best Scared-As-Sh*t Performance,' for her turn in Birdbox. (Her scripted speech about how mothering is the most important horror movie there is would no doubt have gone over better at the Golden Globes than with this MTV crowd.)"

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