What makes The Morning Show so bad and yet so compelling?

Vulture

"I feel more conflicted about liking it than I have about any other show in recent memory," says Jen Chaney of the Apple TV+ series. "If so many critics objectively find the show not very good, why do we like it so much?" asks Chaney, who watched the entire first season in one "big gulp" on a Saturday. Chaney adds: "The series has a gonzo, anything-can-happen vibe because it packs in so many story lines while often making its lead characters’ behavior seem arbitrary at best and nonsensical at worst. In addition to the primary story lines about the fallout from Mitch’s dismissal and the evolving relationship between Bradley and Alex, The Morning Show packs in side plots about Alex’s marriage to a man whose most discernible personality trait is being British, Bradley’s family back in West Virginia, and a weekend co-anchor (Desean Henderson) who’s frustrated because he didn’t inherit Mitch’s job, all of which are extraneous and/or get backburnered because there are too many other matters to address. You know how lamb that’s cooked on a spit in a Greek restaurant sometimes looks like it’s gathering more mass as it spins? That’s what The Morning Show is: television that keeps spinning and somehow accumulating more meat."

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