Westworld vs. Game of Thrones: Which HBO show did their publicity stunt better?
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This week's Westworld spoiler stunt fooled a lot of people, but the show's fans seem to have enjoyed being pranked. "Overall, it seems the 'Westroll' event will be looked back on with a lot more fondness than another HBO publicity stunt," says Liz Shannon Miller. "It was just over a year ago that the network made a big announcement about the penultimate season of its flagship series Game of Thrones, specifically the date we could expect its return. Typically important but not earth-shattering news, HBO made sure we were paying attention — by literally burying the information in a block of ice." One of the reasons that one failed and the other succeeded is perhaps because David Benioff and D.B. Weiss thought the GoT stunt was "embarrassing," while Jonathan Nolan and Lisa Joy have been building up to their Westworld stunt.
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TOPICS: Westworld, HBO, Game of Thrones, George R.R. Martin, Marketing
