Was The Mandalorian's main purpose in Season 2 to launch new Star Wars series?

The Ringer

"Star Wars has always been selling us something, whether that’s fantasy or action figures or further investment in its content machine," says Rob Mahoney. "The best of those sales pitches feel natural, or even welcome; it’s telling that in response to the riveting premiere of The Mandalorian’s first season, fans were so desperate to buy Baby Yoda merchandise that they took matters into their own hands and created it themselves. It was almost pavlovian. When the Star Wars faithful were exposed to a new corner of the galaxy, they fawned, they cheered, and they opened their wallets. The second season continued in that rich tradition by making itself a running commercial for other shows." ALSO: Introducing Pinhead Baby Yoda.