Trevor Noah explains The Daily Show's Green Book-themed Emmy ad

Variety

The Comedy Central show's "Don't Green Book This One, Guys" billboards have been seen recently in Los Angeles and New York. Noah says the For Your Consideration Emmy campaign isn't aimed at taking at shot at the controversial winner of this year's Oscars Best Picture. The billboard, he says, was ultimately about “really stirring the pot. That’s what we do. The reason the billboard connects with people is because we tapped into a vein that clearly exists. What we tapped into here is the whole fight that people are having about what should have won, what could have won and what didn’t win.”