This Is Us boss jokes: 80% of our job is talking about the show while saying nothing

The Hollywood Reporter

When co-showrunner Isaac Aptaker was asked about the Super Bowl episode, he said it is “going to be really, really satisfying and one of our most special episodes to date." He added, jokingly, when asked if the special episode will reveal how Jack dies: "That's like 80% of the job. Twenty percent is writing the show, 80 percent is figuring out how to say nothing while talking about it." ALSO: This Is Us offers the portrayal of black family life that’s been missing in primetime.