According to a report from TiVo, 87% of cord-cutters cited the high cost of cable as the reason they pulled the plug. As Variety reports, "the average price U.S. consumers said they would pay for a package of self-selected channels is $35.87 per month. That’s in line with the prices of DirecTV Now, Sling TV and YouTube TV. By contrast, only 15% of pay-TV customers say they pay less than $50 per month — and 56% said they shell out $76 or more per month for cable or satellite TV." ALSO: Former Fox/WB/NBC boss Garth Ancier reveals how he cut the cord.