The Westworld creators' plan to spoil Season 2 can only hurt HBO -- and the show itself

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Reactiing to Jonathan Nolan and Lisa Joy's spoiler plan, HBO said "this is an initiative from the Westworld showrunners. We suggest you stay tuned to Reddit for their next move.” But if they carry out their plan as they said they would, then Reddit -- and not HBO -- would be the beneficiary of the spoilers. "Why not at least offer it exclusively to HBO subscribers?" asks Michael Schneider. "Instead, immediately sharing the scoop with everyone gives people less reason to fork over their cash for their HBO cable subscription, or for HBO Now." Schneider points out that some fans may just be satisfied with a short recap video. He also notes that spoilers could hurt word of mouth: "Once you know the truth is out there, and that a percentage of fans already know the details, the fun of guessing what’s going to happen next is still taken away," he says. "Why share your theories on social media, if others can immediately tell you if you’re right or wrong? Because no one wants to be the chump who gets it completely wrong." ALSO: The problem with the spoiler plan is that there's nothing let to engage in once you've solved the puzzle.