In celebration of Seinfeld's 30th anniversary, entertainment producer Superfly is creating an immersive exhibit in New York City this fall, featuring costumes, props, and set re-creations and "never-before-seen content" from Seinfeld. There will also be a lot of merchandise. "Because I am Seinfeld, for a long time I was the only person to actually have the Seinfeld experience," Jerry Seinfeld said in a statement. "Now, these crazy Superfly people are going to make it so lots of people can interact with our silly '90s TV show. All I can say is, in the general context of the world we live in, this now seems completely normal."