"Baby Yoda, the breakout icon of the moment, is simply not getting the merchandising attention it deserves," says Jackson McHenry. "Disney kept the li’l green guy — who, to be clear, is not actually a baby version of Yoda, but is a baby of the same species — a secret before it appeared in The Mandalorian, and apparently they were either so committed to secrecy or so unprepared for how much of a breakout star Baby Yoda would be that they didn’t prepare any good official Baby Yoda merch. On the Star Wars website, Disney has posted a first batch of official merch for 'the Child' (the name they’re insisting on using for Baby Yoda), and it’s … extremely meh. It all uses the one official piece of concept art, and looks like cheap tour shirts from a band listed at the very bottom of a Coachella poster..."
TOPICS: Star Wars: The Mandalorian, Disney+, Disney, Marketing