Streaming services are trying to figure out whether binge releases are worth it

The Hollywood Reporter

Hulu and Apple TV+ are among the streaming services that have tried both weekly releases and binge releases. "There are several reasons why an upstart streamer might choose a weekly rollout over a binge model," says Natalie Jarvey. "For starters, a show may not be entirely in the can in time to launch all at once, as was the case with some Disney+ originals. For a new service with a smaller slate of originals, a weekly rollout also can keep audiences engaged (and paying) over time." Still, while some streaming services are vowing to emphasize weekly releases, data shows that younger viewers prefer watching every episode of a season at once. ALSO: Binge-watching is undeniably convenient, but it hurts Netflix shows like Tuca & Bertie by not allowing them to generate buzz.