Stranger Things will promote the “much crazier” Season 2 with a "full-throttle marketing blitz"

Entertainment Weekly

“Everything the way Netflix is approaching the marketing, the publicity, the licensing, the merchandising, those are all closer to a feature film tentpole franchise model than a second season of a television series,” says Stranger Things producer/director Sean Levy. Co-creator Matt Duffer adds: “We want people to argue about what season is better. I want the debate. I want the Toy Story debate!” ALSO: Stranger Things will visit the big city in Season 2.