Shepard Smith's new CNBC show has been a ratings disappointment

Mediaite

The News with Shepard Smith is less than one month old, yet it has fewer viewers than a repeat of Fox Business Channel's Lou Dobbs Tonight at the same time and is dead last in its time slot among cable news competitors. In a statement, CNBC said: "We are pleased with the launch of The News with Shepard Smith and have received very positive feedback from viewers. Not only is CNBC a new entrant in the general news genre, but news viewers are creatures of habit and it takes a long time to change those habits. That said, the newscast far exceeds the audience of The Kudlow Report, which was the last regular news program to air on CNBC in the 7p hour back in the first quarter of 2014."