Sex and the City revival causes Peloton's stock price to fall

CNBC

"The connected fitness company’s Bike drove a key plot point in the reboot of Sex and the City on HBO Max, and the company’s reaction to the news is raising questions among investors about its handling of its image," reports CNBC. In response to the scene, Peloton had Dr. Suzanne Steinbaum, a cardiologist and member of the company’s health and wellness advisory council, offer an unusual response. Meanwhile, an analyst is questioning why Peloton allowed And Just Like That to use its bike without knowing how it would fit into the show's storyline.