Read an oral history of Folgers' infamous "incest ad" -- which involved Veep's Timothy Simons

GQ

This fall marks the 10th anniversary of Folgers' "Coming Home" commercial that has become a classic thanks to its incent implication between characters who are supposed to be brother and sister. The ad would go on to inspire everything from parody videos to severely NSFW fan fiction. Veep alum Simons was among those involved in the ad, but not in front of the camera. He worked as a cameraman for auditions and callbacks. "This was a very long time ago and if you asked me if I would end up being interviewed about this commercial that I worked on, 10 years later, I would not have believed you, because it was altogether pretty unremarkable," he tells GQ. "It’s not something I have a lot of memories about, outside of the fact that ultimately the commercial kind of seems like the brother and sister are going to have sex. That’s why we’re talking, right?" The ad featured actor Matthew Alan, who went on to have roles on 13 Reasons Why and Castle Rock.