R.J. Cutler is making a Big Vape docuseries on e-cigarette giant Juul

Deadline

The documentarian, who recently directed documentaries on John Belushi and Billie Eilish, will helm an adaptation of Jamie Ducharme’s upcoming nonfiction book about the rise of the controversial e-cigarette company for Amblin Television. Ducharme's book Big Vape: The Incendiary Rise of Juul is scheduled to be released in June. The docuseries will "chronicle the rise of Juul from a scrappy tech start-up to a multibillion-dollar tobacco company that at one point controlled 72% of the market," per Deadline. "This will be no puff piece: Juul’s rise, and the high nicotine concentration and flavored products, helped spark what top health authorities labeled an epidemic of youth addiction."