Quibi earned 10 Emmy nominations in three categories where it doesn't have much competition

The Verge

The newly launched shortform streaming service earned its surprising 10 noninations without really trying," says Chaim Gartenberg. "Quibi’s nominations are exclusively in the short-form-specific Emmy categories," says Gartenberg. "Its competition is a few web-series spinoffs of larger shows and a YouTube series. Unless things go very badly for the mobile-focused streaming service, it’ll be walking away with at least one award come September. Are these prestige categories? Not to the extent that the full-length Best Actor, Actress, and Drama categories are. But! They’re still Emmy Awards that Quibi can boast about — and use to market its shows to viewers and advertisers alike. Quibi’s overall strategy of big-budget, small runtime shows with A-list actors attached may not have done much in getting viewers to tune in, but they’re practically tailor-made for these short-form Emmy categories — categories that Quibi is poised to dominate."