The newly launched shortform streaming service earned its surprising 10 noninations without really trying," says Chaim Gartenberg. "Quibi’s nominations are exclusively in the short-form-specific Emmy categories," says Gartenberg. "Its competition is a few web-series spinoffs of larger shows and a YouTube series. Unless things go very badly for the mobile-focused streaming service, it’ll be walking away with at least one award come September. Are these prestige categories? Not to the extent that the full-length Best Actor, Actress, and Drama categories are. But! They’re still Emmy Awards that Quibi can boast about — and use to market its shows to viewers and advertisers alike. Quibi’s overall strategy of big-budget, small runtime shows with A-list actors attached may not have done much in getting viewers to tune in, but they’re practically tailor-made for these short-form Emmy categories — categories that Quibi is poised to dominate."