Quibi considered pivoting to a "freemium" version and going with the name "Ijji"

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The Wall Street Journal's Ben Mullin dives into what went wrong at the shortform streaming service, and learns that founder Jeffrey Katzenberg and CEO Meg Whitman were warned back in 2018 to make sure Quibi was available on TVs. He also reports Quibi considered a "freemium" version, but rejected the idea after determining it would cost $2.4 billion. Mullin adds that founder Jeffrey Katzenberg wanted a name like "Kleenex" that would stick out, which is why they considered "Ijji."