Procter & Gamble is developing its own TV series

Variety

The company behind Pampers, Crest, Bounty and other supermarket products is teaming with production company Stone Village Television on a long-form scripted series aimed at boosting themes of gender equality, diversity and inclusion. This won't be Procter & Gamble's first working in TV. In 2018, P&G struck a deal with ABC to include a plotline on Black-ish about black parents helping their children deal with racial bias.