Planters adjusts its "R.I.P. Mr. Peanut" Super Bowl ad campaign following Kobe Bryant's death

Variety

“Planters has paused all campaign activities, including paid media, and will evaluate next steps through a lens of sensitivity to those impacted by this tragedy,” the company said in a statement. While Planters has pulled back the ad campaign on Twitter and YouTube, no change has been made to the actual Super Bowl ad.