Pepsi is still planning for a Super Bowl halftime show -- with or without fans or a game

NBC Sports

"We believe if there is a game, even if there’s not a game, candidly, there will be an appetite by about a 100 million or so of our closest friends to want to see something,” Pepsi’s head of sports marketing Justin Toman said this week. “And so I think the halftime has typically provided that just mass entertainment vehicle, mass engagement vehicle.” Pepsi has been the official sponsor of the Super Bowl halftime show since 2013.