Peloton says critics have "misinterpreted" its holiday ad that's been compared to Black Mirror

CNBC

“We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,” a company spokesperson told CNBC in an email over its "The Gift That Gives Back" ad that has been called sexist and dystopian. “Our holiday spot was created to celebrate that fitness and wellness journey. While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful for — the outpouring of support we’ve received from those who understand what we were trying to communicate.” ALSO: Peloton's ad was trashed so much its stock fell almost 10%.