Peacock is developing a drama series based on Bad Vegan's Sarma Melngailis

Deadline

Peacock will for the second time have a drama series that shares its subject with a wildly popular Netflix true-crime docuseries, following in the footsteps of Joe vs. Carole, which shared the same characters as Netflix's Tiger King. Peacock has put into development Pure, a scripted series based on Allen Salkin’s 2016 Vanity Fair article “The Runaway Vegan." Pure, likely named after Melngailis’ upscale New York City raw food restaurant Pure Food and Wine, "chronicles the rise and fall of the relationship between Sarma Melngailis and Anthony Strangis, two people who fulfilled each other’s desires to live in a world that existed outside of reality — which ultimately destroyed them. A tragic, twisted love story, doomed from the start," according to Deadline. Melngailis’ story was showcased in the four-part Bad Vegan, which Salkin participated in even though the docuseries wasn't adapted from his article.