Netflix isn't ready for advertising, but it's embraced product placement and cross-promotional opportunities

The New York Times

The streaming service has found ways to make additional revenue in partnership with brands, while avoiding direct advertising. Like Subway helping promote Green Eggs and Ham with a sandwich with green eggs and ham. “We believe we will have a more valuable business in the long term,” Netflix tells The New York Times, “by staying out of competing for ad revenue and instead entirely focusing on competing for viewer satisfaction.