Navarro College received $30,000 for Season 1 of Cheer

Sportico

In fact, both Navarro and rival Trinity Valley Community College were each paid $30,000 for filming rights, according to Sportico. “Everybody thinks we made a million dollars off of the show, and as you can see from the contract, we did not,” says Stacie Sipes, Navarro’s director of marketing and public information. Sipes said because Season 1 premiered just before the pandemic, Navarro hasn't seen an increase in enrollment because of the Netflix reality show. “We have had declining enrollment,” said Sipes. “I could probably name four or five students that we heard came here because they heard about our college (through Cheer)." As Sportico notes, "Navarro’s location agreement provided Cheer’s producers with an exclusive option to renew for five additional academic years, at the same fee."