NBC criticized for its coverage of Mikaela Shiffrin after her Winter Olympics heartbreak

Awful Announcing

Some on Twitter felt that NBC was taking advantage of Shiffrin's disqualification. "Some viewers didn’t appreciate the way that NBC lingered on Shiffrin post-race and made her do the interview in the first place, seeing it as rubbernecking on a tragedy at the expense of other skiers," says Sean Keeley. "Some also compared the moment to when Simone Biles withdrew from competition during the Tokyo games. The moment also brought up a conversation around whether or not it’s healthy for NBC to hype up Olympic athletes, creating an outsized pressure that may have an impact on their performance. Certainly, the discussion around the way Olympic athletes are pawns for the entities that make money off of the games is a valid one, and NBC is just one of the dozens of companies who do so."