NBC and Fox helping lead the way in reducing commercial ad loads with short commercial "pods"

Indiewire

The short pods offer a short commercial interruption so viewers won't tune out. “We created these very specific acknowledgements that we’ll be back in 60 seconds,” says NBCUniversal’s Josh Feldman, executive vice president of network partnerships. “Everybody has 60 seconds to spare. Advertising still works, that’s the beauty of what we’re doing here. We’re just creating a platform where if we say this is only 60 seconds long people, will be still leaning forward because they don’t mind giving a minute to a ‘prime pod.'”