NBC Universal has a "bold plan" to get more money out of reruns by selling targeted ads

Variety

"NBCU plans in early 2019 to unveil a new offering that places commercials in reruns, movies and syndicated programs containing segments that align with the mission or topic of the ads," repots Brian Steinberg. "Is an advertiser looking for wedding scenes? NBCUniversal will be able to tap into a digital compendium of information about coming broadcasts that can identify marriage scenarios with positive sentiments (and shun those that might be less desirable, such as a wedding in which tragedy occurs)  – and give advertisers a chance to place their commercial next to the program segment which contains it."