NBC: NFL players’ National Anthem protests didn’t scare off Super Bowl ad buyers

Ad Week

“Nobody that we’ve approached has said we’re not interested because of what’s going on,” says Dan Lovinger, NBC Sports Group’s executive vice president of sales. “The Super Bowl transcends the league itself and all of those things that have come up in the past year and a half. I think advertisers recognize that, and this is the only event I know in television where people actually say they come to the screen to watch the ads more so than the content itself.” NBC is expected to rake in $500 million from this year’s Super Bowl.