Meet the “puppy auteur” behind the Puppy Bowl

The Washington Post

Executive producer Simon Morris’ job at Puppy Bowl is a “mix of the creative, commercial and technical,” says Steven Zeitchik. “He must make segments hum while also giving them a continuity dogs do not naturally have because they are, well, dogs. Since the puppies are ordinary shelter animals and not trained performers, very little of it can be orchestrated. So he keeps an eye out for natural narratives.”