McDonald’s Szechuan sauce debacle proves how Rick and Morty fans don’t understand the show

Polygon

The Season 3 dipping sauce joke from Season 3 “flew right over the heads of some of the show’s biggest fans, and McDonald’s stepped right up to take advantage of this fact,” says Ben Kuchera, commenting on the brouhaha over Szechuan sauce. He adds: “Rick and Morty superfans, the ones who are giving the rest of us a bad reputation, like to 'joke' about how you have to be smart to understand the show while proving over and over again that they don’t understand the show. Rick wasn’t saying the sauce was important, he was saying that nothing is important. Why not destroy a family over a sauce? Why do or don’t do anything? The fans responded by giving the subject of that joke an absurd amount of importance in their lives. They felt real anger over not getting their sauce, and they don’t mind taking it out on McDonald’s.”

ALSO:

• Rick and Morty's Justin Roiland: “We had nothing to do with this McDonald's stuff. Not happy w/how this was handled”
• McDonald’s responds to outcry by promising that Szechuan sauce will be back this winter
• This fiasco was an absolute embarrassment for everybody involved
• This will hurt Rick and Morty more than it will hurt McDonald's
• Rick and Morty fans are going to war with each other over Szechuan sauce

• Police responded as an angry crowd chanted “we want sauce!”
• The Szechuan sauce was selling for as much as $1,000 on eBay