"It’s so interesting, ’cause it’s hard not to be conscious of it," says showrunner Joe Pokaski, whose Freeform series returns tonight for Season 2. "And particularly on our show; I always think about what a different experience it is week-to-week versus someone who gets to watch it all together. I think the most interesting people to hear from are the ones that do both of them. But it’s been nice. I mean, we’re on a network that not everyone knows where it is. Some people happen to catch it on Hulu and some people happen to catch a word of mouth, but we’ve gotten some really, really encouraging numbers on Hulu streaming. So I’m curious as to what it means for viewers showing up on Thursday."