Marie Kondo has gone "full Goop" by launching an online store, but is she a hypocrite?

The Atlantic

"It’s ballsy to encourage people to throw out their possessions only to turn around and sell them replacements," says Amanda Mull of the Netflix Tidying Up star's new KonMari store that sells a bunch of items that are supposed to spark joy. "Despite the profound irony, though, Kondo’s pivot from decluttering Svengali to tchotchke retailer isn’t particularly surprising. She has muscled her way to legitimate celebrity status in America, and in 2019 the end game of fame is always sales. It wasn’t so long ago that most celebrities had one profession. But today, if you’re simply starring in movies or gracing magazine covers, you’re leaving money on the table. Being rich and famous is a marketable product, sold most convincingly by people such as (Gwyneth) Paltrow, Jessica Alba, and Kim Kardashian."

ALSO:

• Marie Kondo's store perfectly fits within the KonMari method: "On the surface, the idea that a person who tells us to get rid of the things we don’t need would have the audacity to turn around and do just that seems deeply hypocritical," says Drew Millard. "However, the other half of the KonMari method is that we should only surround ourselves with things that truly matter; the sorts of products that we look at and say, 'I should spend a little extra on this because it seems like a thing that I will keep forever.' Her philosophy is not anti-materialist but instead one that tells us a form of enlightenment can be found by curating the perfect combination of goods. And when you look at it that way, suddenly anything that Marie Kondo sells on her online store fits within the KonMari rubric, simply because she’s selling it."
• Kondo's online store proves she was only interested in decluttering your wallet
• Kondo is betraying her whole premise by launching an online store