TV TATTLE
Kerry Washington on selecting Hulu for her first post-Scandal series: "Hulu had data to show it would be successful"
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"They knew where people were going to watch me already," said Washington, who is co-producing Hulu's Little Fires Everywhere with co-star Reese Witherspoon. Washington explained at the Monte Carlo TV Festival that Hulu uses its data to inform its creative choices. “In order to really disrupt, you have to be willing to not just go according to the algorithm but also take a risk,” she said. “It’s something that people are hungry for … Let the data inform the risk-taking."
TOPICS: Kerry Washington, Hulu, Little Fires Everywhere
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