Jimmy Kimmel: The Larry Sanders Show inspired me to do ads within my talk show

Variety

Years ago, Kimmel was watching the Larry Sanders episode where Garry Shandling’s character had to shill for the “Garden Weasel.” “They forced him to do it and it turned out to be funny,” says Kimmel. “It was interesting. I felt like maybe it was a sign.” With the show facing financial pressures at the time, Jimmy Kimmel Live! has since done in-show ads for everything from KFC to Ciroc vodka. “With the show in Brooklyn, we do more integrations, because it’s very expensive to travel,” Kimmel adds. “I think it costs more than $1 million a show. It’s a lot for us. We do need to pump that up.”

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