Fans of the animated series allege that Netflix didn't promote the show enough, especially to viewers of BoJack Horseman. (Tuca & Bertie creator Lisa Hanawalt has been a big part of BoJack.) "Over the complaints from all these people, a pattern starts to emerge: Netflix appears to put a lot of effort into promoting a small number of its original shows but next to none for most of them," says Alex Dabley. "New shows and creators are lucky to get a single tweet from Netflix’s official Twitter for promotion. But shows like Stranger Things, 13 Reasons Why, and stand-up specials are given marketing campaigns, a space on every users’ home screen, and auto-playing previews, regardless of the viewers’ feedback."